Online consumer reviews are increasingly being relied upon by consumers as a low cost means of making more informed purchasing decisions. As long as the integrity of those reviews is ensured, this is a positive development.
Reviews may be written about a business’ goods or services or about a business or brand itself. Online reviews are written about online businesses or traditional bricks and mortar businesses. A fake review is one which does not reflect the genuinely held opinion of the author.
The Australian Competition and Consumer Commission (ACCC) have produced a guideline on On-Line Reviews. This guideline is not a substitute for independent legal advice as it is intended to have general application. You should obtain professional advice from O’Shea Lawyers if you have any specific questions or concerns by calling 3359 7967.
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